Site Updates

4/16/08 - The season is alive and looks to be stronger than many in the industry had feared. Sure, there's a housing slump, but folks still want to improve their homes! Contact us about our free dealer info pack.

3/06/08 - The surge of Spring orders is coming! Get your orders in now to beat the rush.

10/25/07 - The new BBQ Island Kit is available. Check this out... BBQ. You can see one of our waterfalls installed onto a pool this Saturday on HGTV! Watch the 'Don't Sweat It' show on HGTV at 10am this Saturday, October 27th, 2007.

9/17/07 - The new RockBox 4 x 6 is available! It is a large rock box that it designed to mount onto a 4x6 concrete pad with pool equipment inside. 41" inside height allows for most pumps and filters to fit. Protect and beautify your pool equipment. Made with super tough tooling resins and fiberglass.

8/09/07 - The airing date for our next HGTV appearance on the 'Don't Sweat It' show has been changed to October 27th at 10am. We were informed today that the show was picked up for more seasons and this affected the airing schedule. Congratulations to all the folks involved in the production of the show!

6/29/07 - The airing date is official! PoolRock.com will be on HGTV's 'Don't Sweat It' show on October 27th at 10 am. It will also air in re-runs later in the season. Check out the show to see how easy it is to install one of our waterfalls onto a pool deck. This episode was filmed about six weeks ago in New Jersey. Thanks to HGTV, Jennifer, Steve Watson, and the great film crew who made it all possible! A big thanks to USF and New Penn for the high quality shipping services.

5/10/07 - The airing of the HGTV show 'Outdoor Expo 2007' was a HUGE success! We've gotten approximately 700,000 show-related hits on our web-site and picked up many new dealers. Here's a big "Thank you!" to the cast and crew of HGTV's 'Outdoor Expo 2007'.

5/06/07 - We've been busy! The all-new NewCastle Grotto is a stunning example of what is possible in pre-fabricated rock water features. You can place it over a spa or swim-out very easily. The ceiling height is 6 1/2' with a 9' wide, 7' deep cave. The overall dimensions are 11'H x 15' W x 10' D (on deck) with a 51" overhang to the edge of the weir. The weir's width delivers a 63" wide shimmering sheet of water using a pump that can range from 1 1/2 hp to 3 hp. It is absolutely stunning! Click here to see a detail-page.

2/26/07 - We've been having 30-40,000 hits per day on our site as the season opens up. Dealers should take advantage of the great referrals that our site generates. Sign up to carry our products today! Some of our newest dealers are listed on our Contact page.

2/23/07 - PoolRock.com is now available in Spanish! A link is placed within the left Master Border that will change the browser window to a new view of PoolRock.com in the Spanish language. To see the effect, click here.

2/20/07 - To see a photo of how tough our swimming pool rock waterfalls can be while supporting 3/4 ton of ice, visit this link! Winter Waterfall

2/10/07 - Updated the About Us page. It shows photos of our partners at various shows and gives a brief history of how (and where) we started the company. Take a quick look to see how dedicated we are.

1/09/07 - Updated the Waterfall Installation page with fresh pictures and descriptions. You won't believe what's coming in April! It's a new product that is really 'hot'.

1/04/07 - We'll be at the Tucson Convention Center Friday through Sunday at the Arizona State Home Show. We'll be in the Ballroom with many products on display in a 20' x 20' booth. Stop by to see our high quality water features and meet some of our staff.

1/01/07 - Happy New Year! 2007 is going to be a great one for our dealers, new and old. We thank our dealers from the early years for their belief in us and our product line... your efforts helped us build this company from the ground up. People like Mike Black at Oasis Pools in New Mexico - dealer; Wendy Hix at Hix and Sons Aquatics in Kansas - distributor; Rob Lathrop at The Jumping Frog in Mesa - dealer; our fantastic partners Angelo Civiero and Russell Jodway at PoolRock.ca (who've taken on the challenge of servicing our dealers east of the Mississippi); and the Sullivan brothers and Gene Foster at San Juan Pools... these folks made things happen. We thank our new dealers for coming on board at the perfect time... people like Mike Warren (distributor) at JustOverTheEdge.com and Ralph Prisco (dealer) at Expert Pool Remodeling are getting the word out. The popularity of our products is growing at a tremendous rate... thanks to all.

12/26/06 - Coming in January, 2007... NewCastle Grotto. It's big, it's bad... imagine our Cheyenne Grotto on steroids.

12/3/06 - International Pool and Spa Expo (IPSE) for 2006 was a smash success for PoolRock.com. Thank you to all those that attended our booth. Thank you to all those that made it possible. Now, we get to do the exciting work of setting up our new dealers. Contact us today to join our family of satisfied dealers and distributors! Once again, the crew from HGTV has filmed our products to use in an upcoming show, Outdoor Expo 2007 to air in February or March. Thanks to the photo crew, the show's host, Evan, the producer, Emily, and Jenne for making it happen! Watch HGTV for show details and to see how our products looked at the big show.

11/22/06 - If you follow Alexa Rankings, you'll find this one interesting... 3 days ago PoolRock.com's ranking was at 64,700. This fantastic ranking bodes well for our dealers. Throughout next year we should see steady rankings in the sub 100,000 levels! This means that any dealer selling our products is going to be receiving more attention on the internet than dealers carrying our competitor's products. Be seen, sign up to carry our line of simulated rock products today.

11/16/06 - Another industry first... the PoolRock.com Color Wheel.^TM It takes color sampling to a whole new level! Order yours today to see how incredible our standard color selection is. The minimal fee is credited to your next purchase. Click here to see the large version of the online color wheel.

11/13/06 - The Aqua Show was a great success! Our booth was well attended and we received many nice compliments from neighboring exhibitors. Thanks to all who stopped by to take a look at our products! To see a photo of the booth, click here.

11/06/06 - Aqua Show! PoolRock.com will be at the Aqua Show in Las Vegas, Nevada, November 8-10. Jeff Bales will be there with our new Sundance Falls rock waterfall. We'll also show rock coping and a Lamp Rock. If you're going to the show, stop by and see our products.

11/02/06- Puerto Rico! Rock waterfalls, fountains, and boulders made by PoolRock.com are now officially available in Puerto Rico! Our new dealer in Puerto Rico is Piscinas del Sur, Amistad St. #226, Ponce, Puerto Rico 00731, Telephone: 787-984-3043, Cell Phone: 787-385-2455 / 787-202-4569 pisdelsur@yahoo.com Click here for the contact page regarding Puerto Rico.

10/06/06 - Swimming Pool Waterfalls: Added photos of our new Slab Boulders. They are designed as accent pieces to the sides of waterfalls like Cheyenne Falls Waterfall, Cheyenne Grotto, Laramie Falls Waterfall and Cody Falls Waterfall.

10/05/06 - Simulated Rock Products: Uploaded new photos of Standard Colors, plus added a new color, Moss Rock. The colors are based upon a waterfall rather than close-ups. This gives a better idea of what the colors look like in shadow as well as sunlit.

10/03/06 - Pre-fabricated Rock Products: Web-site statistics reveal a lot about a company's growth and what visitors think about their product line. Average daily web-site hits for www.poolrock.com for the year 2004 (300), year 2005 (2630), and year 2006 (16,388). Here's a big, hearty "Thank you!" to all of our dealers new and old. We look forward to seeing you at the International Pool and Spa Expo in Las Vegas this November!

9/30/06 - Pre-fabricated Rock Products: Wow! PoolRock.com had its best Alexa Ranking ever today. For last week we earned a ranking of 160,077 Keep 'em coming!

9/27/06 - Swimming Pool Rocks: Uploaded photos of the newly designed Rock Coping. It's awesome! The rock coping drops 3" from deck height to prevent calcium build-up. It can be added to just about any pool. 'Busy day... photo shoot, edit and update the web!

9/27/06 - Swimming Pool Waterfalls: Yep, same day... added videos of the Cheyenne Grotto, Cody Falls Waterfall, and Sundance Falls Waterfall. On another note, it's been quite a week for PoolRock.com on TV again! We were on HGTV's "I Want That!" show last week through Sunday, and TLC's "Perfect Proposal" show yesterday. This has improved our Alexa Ranking again to a fantastic 188,547. Our photo-shoot of re-designed rock coping takes place today! We've been BUSY!

9/23/06 - Swimming Pool Waterfalls: Added new photos of Cheyenne Grotto. New videos of Cheyenne Grotto, Cody Falls, and Sundance Falls will be online soon! We also have another new Puerto Rico (PR) rock waterfall client. Look forward to them becoming a dealer soon!

9/20/06 - Swimming Pool Waterfalls: Added new photos of Cody Falls and Sundance Falls.

9/13/06 - Swimming Pool Rocks: Updated HTML enhances our site's performance. We use a new version of Net Objects Fusion 8.0 provided by Earthlink. Updated Rock Coping is due out soon. Thanks to proprietary in-house rapid tooling techniques, we'll introduce more new products soon.

9/05/06 - Swimming Pool Waterfalls: Another industry first... we now offer the Torch Option for most of our water features! Fire and water... F-I-R-E and H2O! To see how to light up your life, click here for further information.

8/17/06 - Swimming Pool Rocks: We re-designed the LampRock-1 to accept a larger fuel source. Supplied by the largest manufacturer of oil lamps in the world, the torch will perform reliably for years.

8/10/06 - Garden Fountain: The new Glenrock Fountain is now in production! It is based upon the very popular Country Rock Fountain, but has a reservoir with 2' greater extension. Glenrock Fountain may become even more popular. Easy-access pump. Rocks with near-flat areas abound for plant placement. Click here for details. It's awesome! I love coming in to do my design work in the morning. -Jeff   =)

7/21/06 - Pre-fabricated Rock Products: PoolRock.com has had its best Alexa Ranking ever through last week. When 'Traffic Details' are checked on Alexa it shows that we ranked 189,993 last week! We have never seen numbers like this before.... they just continue to get better. This makes PoolRock.com the most visited site in the world that is owned by a simulated rock water feature manufacturer. Dealers will benefit greatly from this! Sign up today to carry our product line.

7/4/06 - Swimming Pool Rocks: Our new Lamp Rock - 1 is available! It is a low-profile boulder that is designed to hide unattractive skimmer lids in pool decks. It also is great for lighting nighttime pool parties! Click here for more information. Light up your night-life! Have a great Independence Day!

6/23/06 - Swimming Pool Waterfalls / Rocks: Coming soon... more new waterfall designs and notched boulders for pools.

6/16/06 - Swimming Pool Waterfalls: Wow, what a week! We introduced our new Sundance Falls Waterfall today and we're already getting GREAT responses. We have also been on HGTV's show, "I Want That!" twice this week with another airing date on Sunday. The response to the show has been phenomenal. We had 40,000 hits on the site the evening of the show, with another 33,000 hits the day after the show. Our average daily hits are around 20,000 which indicates that the show was well received. Thank you HGTV! We have offered free make-over photos to our clients for five years and have announced it on our home page. If you'd like to see what your pool will look like with your favorite PoolRock.com waterfall in place, submit your photo! Contact us prior to submission to discuss the best photographic styles to use.

6/9/06 - Pre-fabricated Rock Products: We're at the Home Show at the Tucson Convention Center today through Sunday. Alexa Ranking today is 382,072 Interest remains incredibly strong in our product line. A new mid-sized ledge style waterfall will debut next week... keep watching!

5/17/06 - Pre-fabricated Rock Products: You can now sign up for our new newsletter. They'll be brief and to the point. Your address will be kept private. We are offering this new service through MerchantCircle.com  Click here for more details.

5/11/06 - Pre-fabricated Rock Products: For the first time ever, PoolRock.com has bested all of our competitors in the online Alexa rankings. Last week, we ranked 537,739. The closer a web-site is to 1, the more popular it is. For example, Yahoo! ranks #1. Normally, a company can achieve numbers close to this if they have an advertisement out or has recently attended a big trade show. PoolRock.com has none of these going on right now which means that the site pulled over 30,000 web site hits a day on its own merits. A typical competitor of ours ranks between 1,500,000-2,000,000. Thanks to all the folks who have linked to our site and thanks to Google for showing us how to improve our site. Click here to see current rankings: http://www.alexa.com/data/details/traffic_details?q=&url=poolrock.com More accurate rankings are posted lower on that page. The ranking at the top is still tied to 3 month old page names that no longer exist. PoolRock.com... coming on strong!

5/2/06 - Swimming Pool Waterfalls: It's OFFICIAL! PoolRock.com will be featured on HGTV's show, "I Want That!" episode #401. It will debut on Wed, June 14^th @ 8:30 pm and 12:30 am on HGTV. It will re-air on Sun, June 18^th @ 2 pm. To verify show times, click here.

5/1/06 - Pre-fabricated Rock Products: I updated the site to work better on Google's search. After only 4 days, the engineers at Google have our site ranking well again... thank you!

4/27/06 - Pre-fabricated Rock Products: It's OFFICIAL! PoolRock.com will be at the International Pool and Spa Expo in Las Vegas, NV, November 29 - December 1, 2006. We'll be in booth # 4047. It's a 20' x 30' booth that will allow us plenty of room to show recently introduced products, plus new items that are on the drawing board. It's OFFICIAL! PoolRock.com will also be at the Aqua Show in Las Vegas, NV, November 8 - 10, 2006. We'll be in booth # 235. It's a 20' x 20' booth in the Genesis 3 Design/Build Pavilion. If you've never seen our products before, you'll be BLOWN AWAY by the quality and craftsmanship of the rock waterfalls that we manufacture. I'll see you there!   =)   Jeff

4/13/06 - Pre-fabricated Rock Products: Added 'Go' menu at the bottom of each page for easier site navigation.

4/10/06 - Swimming Pool Waterfalls: Added two new items today... 1) Cody Falls Waterfall 2) Cody Falls Fountain. Two more items are due out in the next two weeks! How can we constantly add new products to our line? That's easy! The owners are directly involved in the processes, unlike any other competitor. We get our hands dirty every day, making new products and training new crew members. This business is our life and we take it VERY seriously. We now offer more pre-fabricated water features for swimming pools than any other competitor. Our designs are our own, not taken from another company's failed product line. Even more new styles are due out soon. The race is on and we dare our competitors to keep up! PoolRock.com... we're the ones to watch.

4/3/06 - Swimming Pool Waterfalls: Added three new items today... 1) Aurora Falls Waterfall   2) Aurora Falls Fountain 3) Slab Falls Fountain   Two more new waterfalls are due out in two weeks. Sit down and hold on... it's going to be exciting!

3/27/06 - Pre-fabricated Rock Products: Our new advertising campaign was introduced in print today in the March 27, 2006 issue of Pool & Spa News on page 64. This ties together our internet and print advertising marketing strategies. Keep checking our web-site for updates... we'll be introducing three new products shortly! We think that you'll like them.

3/21/06 - Swimming Pool Rocks: Added a photo of the new rock coping piece that is available to fit both the Cheyenne Falls waterfall and the Laramie Falls waterfall. This piece is easy to adapt to almost any pool shape. Click here to see a picture lower down on the Cheyenne Falls waterfall page.

3/15/06 - Swimming Pool Waterfalls: We successfully finished the shoot for a major home and garden television show. We'll be on the air some time in the summer. Stay tuned for details!

3/9-12/06 - Swimming Pool Waterfalls: We'll see you at the Western Pool and Spa Show in Long Beach, California. We'll be showing our new Cheyenne Falls waterfall that installs in only two hours. Jeff Bales and Frank Baginski will both be presenting in booth #461.  We look forward to seeing you there! Post-show note: We were excited to have met many new customers and look forward to working with you - Jeff and Frank.

3/04/06 - Garden Fountains: Added the new Crag Rock Fountain. It's based upon our DR-4 boulder, but has its own water reservoir... It's impressive! Click here to see it on one of the fountain pages.

3/03/06 - Pre-fabricated Rock Products: Added photos of a comparison test between PoolRock.com and one of our competitor's urethane foam (polyurea) fake rock samples. Our competitor's product failed the simple pressure washer test. Click here to see... you won't believe it.

2/24-25/06 - Swimming Pool Waterfalls: We'll see you at the Florida Pool & Spa Show at the Orlando Convention Center! You'll be able to stop by and see our all-new Cheyenne Falls waterfall in booth 946. I'll personally be there along with Bob and Steve Lucas.  - Jeff    Post-show note: It was a pleasure to meet so many new customers! We look forward to supplying your rock waterfall needs for years to come.

2/22/06 - Pre-fabricated Rock Products / Swimming Pool Waterfalls: Added the new "Installation Time" clock icons to product pages to quickly get across the point about the short product installation times. I also put some specialty items onto more appropriate pages. Cheyenne Grotto and Rock Coping are now available for order.

2/20/06 - Pre-fabricated Rock Products: Added new sales flyers to the Catalog page. These are condensed versions of our catalog and are great presentation tools. These are also good for placing on a sales counter for customers to take a look at. A Specialty Products flyer is coming soon - Jeff

2/11/06 - Garden Fountains: Added our new fountain, Cheyenne fountain, to the Fountains page. This unit is based upon Cheyenne Falls waterfall, but includes a rock reservoir and 3/4 hp high-efficiency pump. Yes, it's true... EVEN MORE new styles are coming out shortly! We are very aggressive with our product development.

2/10/06 - Garden Fountains: The Miraculous Grotto is done! We've named it the Arizona Spirit. It is located on one of the Fountains pages.

1/26/06 - Garden Fountains: Updated progress on Louie's Miraculous Grotto. He's just about done! See his progress photos below. Updated About Us page. I also updated the look and performance of the PoolRock.com web-site. Some of you may need to update your bookmarks due to changes to some of the page names. Page names won't change again in the future. Jeff Bales - webmaster.

1/18/06 - Pre-fabricated Rock Products: Updated the information page regarding our super-tough finishes and added announcement on the home page letting customers know that custom colors are available at no additional cost.

1/10/06 - Swimming Pool Waterfalls: Added a photo of the new Laramie Falls waterfall. It is the smaller brother of the Cheyenne Falls waterfall. The difference is that Laramie Falls doesn't have the weir on the left side, resulting in an overall smaller size.

11/23/05 - Swimming Pool Waterfalls: Added a photoshop rendering of the new Cheyenne Grotto to the home page. Available late January 2006. A new smaller Cheyenne-style waterfall (Laramie Falls) is now complete and being molded. It's just like Cheyenne, but without the small water weir on the left side. Available December 2006. In February, construction of a 25 foot wide Cheyenne-style waterfall will begin, ready for Spring deliveries. Stay tuned for even more exciting developments!

10/18/05 - Garden Fountains: Added Low Bubbler to Fountain page. Added Rock Planter to Boulders page. New, smaller sizes of Cheyenne are coming soon! Watch for photos of them next month.

8/21/05 - Pre-fabricated Rock Products: Added movies of these products: Grotto, Slab Falls, Canyon Falls, Rincon Falls, Century Falls, Cheyenne Falls, Catalina Falls, Cascadia, Mini-Gusher, Stacked Rock, Country Rock, Agua Serena, Stream, Pond, Bubbler, and Quartz Vein. Also added movies of placements on waterfall installation page.

6/2/05 - Landscape Boulders: Added new Deck Rock - (DR-4) to boulders page. It's a great addition to our boulder line.  Also, we've updated the boulder page to separate deck rocks with built-in flanges from our landscape rocks and address rocks.

4/24/05 - Pre-fabricated Rock Products: NewsFlash! New Promotional DVD available! Hear the sights and sounds of many of our popular models. Call (520)573-0025 for information..